Thrudigital

Better rankings and increased organic traffic usually generate more money for the webmaster. Since I spend a lot of time describing ways to increase your organic traffic (you’re welcome to browse these articles), let’s focus on how and why fresh content helps you achieve higher rankings, and thus more sales or advertising revenue. As already mentioned in this article, the most important part of SEO is to understand what visitors want.

No matter what method you use to understand the needs and expectations of visitors, you have likely found that a one-page website cannot cover all these needs. This is why I am strictly against one-page websites (which we usually find selling things or acting as click-banks). A one-page website cannot satisfy most visitors. So, how is this related to our current problem? Simply put: the more pages on your website, the higher traffic volume you are likely to receive.

How can we create enough pages?
Here, webmasters often face another problem: they aren’t skilled enough, they are lacking in knowledge: put simply, they heard somewhere that articles about health problems are the best-earning ones in the Google AdSense program, so they paid some Indian writers to write (actually they rewrote only pre-existing articles) 20-30 articles, and then wait for a huge income. But, as time goes by, it doesn’t come. Where is the problem? The problem’s cause is very simple: the webmasters don’t create new content, thus the site doesn’t develop. It doesn’t grow!

In order to avoid this situation, one should start a website devoted to some topic in which he is skilled. Otherwise, I see no sense in this. Finally, let’s move to the point of this article (why fresh content helps SEO).

Let’s divide the word fresh into two possible meanings:

1) The word fresh is meant as “one page is updated on a regular basis.” This is a myth, there is no relation between on-page updates and rankings.
2) The word fresh is meant as “new pages are added to the website as fast as possible.” In this case, there is a direct connection between the addition of new pages and traffic/rankings.

Thanks to my previous articles on this blog, it isn’t necessary to explain how to find suitable topics for new pages. Instead, do some simple math:

Based on previous experiences and statistics, let’s say that each page on your website earns £3/month. This is an average, so when one page earns £200/month, and another does £0.50/month only, then the average would be £100.25 per month per page. Be pessimistic, and work on a figure of £3/month/page. Before we start calculating, it is necessary to mention that these statistics must be based on a large number (10-20 or more) of pages, to ensure statistical accuracy. So, if one page earns £3/month, then 100 pages could earn £300/month. Simple, isn’t it?

Generally speaking, it is very easy to create 1 or 2 good articles (or pages) per day. After 50-100 days spending 2-3 hours each day writing fresh content, it’s possible to earn an additional £300 a month. Of course, £300/month is nothing, but you got the idea. Spend one year doing this, and when you’re done, there are more than 365 new pages on your website. That’s a much nicer number: 365x£3 equals £1095. An additional £1095/month isn’t that bad, and this is considering that we calculated this figure at only £3/month/page. If it’s £5/month/page, or even more, then your potential revenue rises still further.

Don’t forget that this article is not one of those “buy web-hosting, get a thousand copied articles from article directories, and you will earn thousands of dollars each month!“ articles. I never said that an online business is an easy way to make money. I know that being employed and sitting in some warm and quiet place is much easier, but I like challenges.

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