Thrudigital

In a previous article, I wrote about buying and selling websites, and the advantages and disadvantages of such investments/sales. There is another point of view related to investing in existing websites, so let’s explain how to continuously increase profit by investing. In fact, it doesn’t matter if you’re selling something, or if you’re trying to sell advertising space on your websites. In both cases one needs visitors. Moreover, these visitors should be new every day (because unless you ask money for membership or similar things, you cannot make money from returning visitors). Instead of analysing methods of generating traffic, let’s focus on content. Unique content can (and it is for sure) be the most important way how one receives visitors who buy, or whom ads are shown to. Despite the fact that there are already free articles, unique content comes with more advantages than disadvantages. Let’s name advantages…

1) Unique content of high quality tells the audience that your website is maintained by professionals;
2) Unique content cannot be marked as duplicate, thus your pages will not be ignored by search engines.

There are some disadvantages:

1) Some dishonest webmasters will copy your content (meaning that you’ll have to file the copyright infringement report with Google. You can also sue all who copy your articles);
2) Others may rewrite your articles (from what I understand, one cannot do anything against this unless these documents are protected by law, and lawsuits generally don’t last 1-2 days and are expensive).

However, the advantages do outweigh the disadvantages. Before I explain how and why I invest in content, please understand that writing content is just one of many methods of search engine optimisation. For others, read articles under the SEO category on this blog too.

A long time ago, I realised that I cannot write 1-2 articles per day because it is simply too time- and energy-intensive. Moreover, I am not an expert in every field, and having to study problems before I can write articles would waste further time and energy. All in all, I’d have to study for 12-14 hours a day before I can spend 2-4 hours writing an article. Rather than doing this, it’s easier to pay people to share their experiences (though the people must be skilled enough). Look how investments and earnings performed after hiring some guys:

The numbers on the horizontal axis are months, and as you can see, the 10th month earnings exceeded investments of the 3rd month. If I stopped investing after the 11th month, then ROI would be 24 months and 7 days (if any further earnings were the same as those of the 10th month).

The basic principle is putting enough money into the investment process, especially in the beginning when it’s naturally very risky. If I spent only £30 each month, then earnings couldn’t rise in that relatively short time period. However, pushing hard in the beginning and then ignoring further investments won’t do any good either. From the above chart, it is clear that more investments result in more revenue.

Here are the rules that I follow (followed, follow and will follow):

1) If you’re going to invest in articles, make sure that it’ll be a long-lasting investment;
2) Start with small budget, and if revenue increases during the first 2/3 months, try to invest more;
3) Invest in the things that you know! I didn’t invest in the stock market as I don’t know anything about it. Instead, I invested in content;
4) Divide investments into two types: money and traffic. Some high-earning pages don’t necessarily have high traffic and vice-versa, but high-quality pages along with high traffic bring more links, which is naturally the best SEO;
5) Tell people that you like their work and increase their hourly rate from time to time.

That’s all, folks!

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