Thrudigital

Press Release

thrudigital wins itv.com project to build a Twitter application measuring buzz during FA Cup Final http://bit.ly/thrudigital

Summary
LONDON (May 27, 2009) – London based digital agency thrudigital have been appointed by itv.com to build a Twitter application for activity around and during the 2009 FA Cup Final sponsored by E.ON. The match, which this year features Chelsea against Everton, is traditionally one of the highlights of the sporting calendar and is expected to be the source of a large amount of traffic on Twitter.

Twitter is a micro-blogging service that enables its users to send and read other users’ updates (known as tweets). Tweets are text-based posts of up to 140 characters in length which are displayed on the user’s profile page and delivered to other users who have subscribed to them, known as followers.

thrudigital’smain objective is to allow fans to see which of the players is generating the most chatter on Twitter in an entertaining visual format. The players’ names and faces will appear alongside bars which will move up and down to reflect the buzz around players during the game. The tool will be available after the match so that fans can scrub along a timeline to see which players caused a buzz at crucial moments.

thrudigital have built other twitter apps in the past including: The BBC Apprentice predictor, which allows twitter users to vote for the contestant they want to be fired off the television show each week; Birdie Tweet, which aggregates content from the world of golf; and TweetBorisTweet, which allows users to vote for London Mayor Boris Johnson’s new twitter background.

According to clickingandscreaming.com, “With plenty of bloggers liveblogging the final and even more people hanging around on Twitter, this is exactly the sort of thing many will have running in the background.” The FA Cup Final app is expected to give an exciting new insight into the buzz around the game. Dominic Cameron, Managing Director of ITV.com, said: “This experiment is a great way of reflecting the buzz about the game on our site and if it’s a success, will no doubt pave the way for more efforts to engage football fans in new and interesting ways.”

About thrudigital
thrudigital is a London-based strategic web design and development agency specialising in community sites and social networks, plus social media apps and widgets for a range of networks. thrudigital works with large multinationals and government organisations, directly and via top marketing agencies, as well as smaller clients and web entrepreneurs.

Key Words
Thrusites itv itv.com football FA Cup Final Twitter app application

Links
http://itv.com/football
http://www.thrudigital.com
http://www.itv.com