Which businesses has Facebook just killed?

Posted on April 22, 2010 Categories: Interesting, Strategy

post author

Written by: Andrew

Andrew has been part of thrudigital since it started. On any normal day you will find him helping clients get to know thrudigital, developing the product portfolio, and helping clients with strategy and marketing.

FACEBOOK Illustrations
Image by escapedtowisconsin via Flickr

With all of the announcements that have come out of the f8 conference, the one impression I am left with is that although Facebook might now be an internet juggernaut, it has not grown out of the ability to iterate quickly with new products. The volume of Facebook’s product changes are huge and incredibly important, and they step on some not inconsiderable toes.

Foursquare / Gowalla

Facebook has long been the gorilla in the location-based-networking room. Although it hasn’t previously done much, its near ubiquity means that it can leapfrog any other competitor with ease. Now Facebook has announced its first major plans in this space. And they are dramatic. Rather than simply the cellphone app (bottom-up) approach of Gowalla and Foursquare, Facebook is using RFID tags and readers (top-down) to allow check-ins.

Meebo

Meebo is a distributed Instant Messenger service which sees over 100 million uniques per month. Its Meebo Bar can be installed by any site, to allow users to chat in realtime. Its an awesome service. But now Facebook has announced a persistent Facebook toolbar that sites can install to allow users to use Facebook Chat.  Is that game over for Meebo?

Digg / TweetMeme etc

The social bookmarking space has a lot of strong players, with multiple buttons displayed by most news stories. Although each service has a loyal fanbase, their seems no reason why Facebook’s new “Like” buttons will not quickly command this area of the market. It has the largest userbase and the strongest social graph, so why wouldn’t you choose to “”Like” articles and pages using Facebook?

Glue (recommendation services)

Beyond a whole host of social bookmarking sites, there are a range of semantically-aware recommendation services, which use toolbars and buttons to allow users to rate products and content. The services, like Glue, then provide recommendations. Facebook’s new “Like” buttons really start to build up rich preference and taste data, which can be mined for user recommendations and for advertising targeting.

Social Gold (virtual currencies)

One of Facbeook’s most awaited announcements was regarding a full virtual currency, called Facebook Credits. This surely seriously undermines existing players such as Social Gold, and also opens up the pathway for Facebook to start eating at Paypal’s sandwich.

Authentication

There is no clear leader in this arena yet, with many services offering authentication, including Twitter. Facebook will basically allow third-party sites to authenticate users by their Facebook cookie, therefore removing the delicate process of notifying the user. This is a very controversial area, and Facebook will certainly have to deal with some backlash. However, they are obviously continuing to bet that the utility and ease will prove greater than the concern.

Any others I have missed?

Tags: , ,


Archive

July 2010

June 2010

May 2010

April 2010

March 2010

February 2010

January 2010

December 2009

November 2009

May 2009

April 2009

March 2009

February 2009

January 2009

December 2008

November 2008

October 2008

September 2008

July 2008

June 2008

March 2008

February 2008

January 2008

December 2007

November 2007

October 2007

About Us

A team of nerds, creatives and strategy ninjas based in central London, building websites, social networks, widgets and social media apps.

We have a portfolio that is good enough to make a male peacock blush, and some killer outside-the-box products...in a box.
Ask us a Question

Blog posts