Thrudigital

Mentions of players were represented by dynamically resizing bars, and the amount of overall team chatter was represented by dynamically resizing team logos. Goals scored were also dynamically updated on screen as well as a running score. After the match, users were able to replay the match and scrub along the timeline to see how Twitter buzz related to activity in the game.

The project received an unprecedented level of interest, with upbeat media coverage from around 50 online publications, including TechCrunch, ReadWriteWeb, The Guardian, PC Advisor and Computer Weekly. The online buzz around the FA Cup turned #facup into a global trending topic on Twitter.

To enable people to share their activities and to promote the book, we built a Facebook application for The Church that allows users to select an activity and post it to their newsfeed. By doing so, they also get a nice badge to show on their profile to demonstrate their involvement.

In addition to submitting activity within the application, users can also share their activity through twitter which is all displayed in the same activity stream within the application.

TravelScoops allows a user to create a multi-stop trip, invite their friends and share content or scoops.
Every destination you can imagine is available in our database, all with latitude and longitude co-ordinates so that we can trace a users trip on the map. We’ve even got flags for each country to add an extra little touch.

To lower barriers of sign-up and to introduce extra viral features we’ve integrated Facebook connect allowing users to sign in using their Facebook details, easily invite their Facebook friends and post content back to Facebook.

The application aggregates content from a variety of sources into one page for Facebook users to view.

In addition to the latest news from their website the application also features their latest tweet, the latest photos from flickr and also the latest video from Number 10 TV.

The application integrates with several points of a users profile once installed and also makes the most of some of the latest features of the Facebook application platform.

unifysport.com is an online community celebrating all that is amateur sports. We’ve all had mud on our shorts and been dumped with the teams laundry, and this is where you can let the banter commence.

The site allows you to easily manage and communicate with your team, pick the squad for the upcoming fixture and to really kick-off the changing room chat you can even rate each of your teammates performance.

The widget was integrated into the campaign as the units calculator, and was portable to multiple platforms.

The widget can easily be shared on a huge range of possible social networks, including Facebook, MySpace and Bebo.

While we were at it, we also negotiated a joint venture with Gigya which saw the creation of 13 different language versions of the interface. This allowed Universal Pictures to rollout the campaign in 30 different territories.

The campaign site has been removed so unfortunately you can’t see the widget any more.

We have been working with the idio team on an ongoing basis over the last couple of years helping them with development of their personalisation algorithms, their UI and also in their marketing efforts.

We designed The Church a template that clearly promoted their social media activity and allowed using updating and management of text and photo content. Using the thrumailer email system they also now have a load of juicy stats to work on. Interestingly the first newsletter that went out received a 40% open rate.

The widget can easily be shared on a huge range of possible social networks, including Facebook, MySpace and Bebo.