Thrudigital

nGauge is thrudigital’s flagship social media monitoring product. It monitors hundreds of thousands of conversations on the social web that pertain to your brand and competitors, classifies them, and reports back to you with actionable insight. There are many other brand monitoring tools available, but most of them simply create a deluge of data to sort through and understand. nGauge cuts through the noise to surface the most valuable information, analyse it in a meaningful way, and present useful results.

nGauge can measure conversations across multiple media types in the following ways:

• sentiment (positive, negative or neutral)
• topic (things, companies, and personalities)
• geography (locations mentioned or message origination)
• influence (visibility and following)
• reactivity (volume and influence of responses)
• intent (bespoke queries e.g. “is there an intent to purchase?”)
• brand perception (bespoke queries e.g. “is the brand perceived as risky or safe?”)

nGauge is available as a monthly subscription, with the cost dependent on the number of factors analysed and support level required.