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Tag Archive | "social media ROI"

How agencies help brands with “social”

May 17, 2010 No comments yet

Mary Beth Kemp at Forrestor Research recently published her notes from a recent talk entitled “What Role for the CMO in Social? The Research.” Its a great summary of the various practical ways that CMO’s in companies can use social media. As I read the article, I realised that over the last 2 years, thrudigital [...]

Strategy

Social Media for Brands: Part 3 – Whats the ROI?

January 8, 2010 1 comment

These posts are written from a presentation I gave at Mediapro 2009. The first post explored the concept of social media, and the second looked at methods of engagement. Before going on to explore the major opportunities for brands and give case studies of industry leaders who are seeing some success, this post debunks some [...]

Blog posts

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...And Web Developers
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How agencies help brands with "social"
May 17, 2010
Mary Beth Kemp at Forrestor Research recently published her notes from a recent talk entitled "What Role for the CMO in ... »

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Tag Archive | "social media ROI"

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