Thrudigital

Where is the social media opportunity in your organisation?

The event
Last night, there was a very enjoyable and insightful gathering for the first London Co-Creation Hub drinks evening (see each member here: Face Group, Farm, Opticom and of course thrudigital). After several short presentations, which will be on slideshare soon, a conversation emerged between several brands and agencies.
The key points of debate were:

Isn’t openness opposed [...]

How agencies help brands with “social”

Mary Beth Kemp at Forrestor Research recently published her notes from a recent talk entitled “What Role for the CMO in Social? The Research.” Its a great summary of the various practical ways that CMO’s in companies can use social media. As I read the article, I realised that over the last 2 years, thrudigital [...]

Social Media for Brands: Part 2 – How can you engage?

[These posts are written from a presentation I gave at Mediapro 2009. The first post explored the concept of social media, this one looks at methods of engagement, the next one will explore the major opportunities for brands, and the final one will give case studies of industry leaders who are seeing some success.]
We have [...]